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They also keep track of the trends in search engines to ensure that your site is updated with the latest algorithms. Local SEO is also available to help you reach customers within your area. On-page optimization is the process of ensuring that a page's content is relevant and offers an excellent user experience. In the past, this meant placing keywords at a number of places in the text of a webpage. The most effective strategies for on-page optimization are focused on integrating keywords into the text in an appropriate and natural way. seo company london, uk is to create unique and informative websites that provide a good experience for the visitors. This includes avoiding duplication of content and ensuring that the structure of the pages is correct. It also requires looking at competitor sites to identify new opportunities for improving the performance of search engines. 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